The problem: A fashion business was sharing campaign assets across email, personal storage and several versions of the same folder. Creative work was being duplicated and finding the approved version of an image or document was taking too long.
How we identified it
We followed a campaign from initial concept through approval and launch. The delay was not the creative software itself. It was inconsistent storage, unclear ownership and unreliable access for people working in different locations.
What we did
- Created a clear shared workspace for active and approved assets.
- Set role-based access for staff and external partners.
- Improved sync and remote access for large files.
- Introduced consistent naming and archive practices.
- Protected accounts with stronger sign-in controls.
The outcome
The team could move from concept to campaign with less duplication and fewer approval delays. Staff and partners gained reliable access while the business retained control of its brand assets.